Consuming and Fashion Essay Example | Topics and Well Written Essays - 2250 words

Consuming and Fashion - Essay Example The essay "Consuming and Fashion" discusses the fashion and consuming. The ever increasing tastes and preferences alongside the increased product differentiation and the global practice of trade have meant that the role of marketing within any business entity is very integral; certainly the most crucial. Marketing encompasses the processes of analysis of the target population (market segmentation) to identify trends in consumer needs and wants; new product research and development; product distribution and promotion effort; and the feedback mechanism. The changes in consumers’ tastes and preferences mean that there is a trend in which products and services are in demand at a given time and which are not. This has a direct relation to the sales volume and profitability of an organization. Therefore, fashion in this regard, refers to the popularity in demand for a given product or service at a given point in time i.e. trends in consumption behavior. Fashion styles differ between individuals, and can be reflected in a large group at any given point in time as a measure of both social identification, and distinction (Illomen, 2011). However, this definition has devolved into a limited sense to mean exclusively trendy clothing and other body accessories such as jewelry. Perhaps this is attributable to the huge marketing efforts that are visibly expended into this particular segment of the economy. The mechanics of such a transfer of meaning is a subject not addressed by this report.